Executive Spotlight
Tory Hains
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Founder | Creative Director, Lux Media House
- Industry: Media / TV / Radio
Business Founded: 2022
Phone: (951) 751-5146
Email: [email protected]
How long have you been in your industry?5 years
Why did you choose your industry?I chose my industry because there are so many people who need help with strategically approaching marketing who don't have the access or resources to do so. Even though there are extremely talented and passionate individuals in my industry the vast majority of them don't approach video from a strategic place that will help the client invest in a final product that will actually help them grow or solve problems.
Who are your typical clients?Companies who are looking to grow. This definitely includes many different industries but as long as the clients have a goal or a problem to solve they
What do you like best about being in this industry?I get to be creative, everyday, while also being my own boss. It's awesome. It feels like freedom with a mix of being able to help people approach issues from a different perspective.
What are common problems you see?I think that this industry is beautiful because of everyone's willingness to collaborate and work with one another on projects. However, for me, I think one big issue is videographers being taken advantage of due to lack of experience. The product we create is extremely valuable and some people know this but take advantage of newer people in the industry. The other issue which isn't as much of an issue as it is something I think should be improved upon is creators in this space need to think about how exactly their product helps the client instead of just following trends. Those who break the mold always set themselves apart.
What advice/tips do you have for clients?My biggest tip is that having and sharing your budget is necessary for getting the best final product. I like to think that video creators aren't greedy but those bigger budgets let us hire crews that help create the best possible product that gets them the best possible return on investment.
How do you market yourself to grow/expand your business?Just meeting people and making lasting connections with likeminded business owners.
What do you enjoy doing in your free time?I like to hang out with friends, listening to music and watching movies.
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